IDEA

The challenge was to create a new visual identity and communications system to better align the brand with its expertise in utilizing essential ingredients and scientific knowledge to produce high-quality
and effective products. 

KEY VISUAL

The key visual of Skinset Cosmetics is built on simple layouts, where vibrant colors meet a warm and positive feel. The distinctive logo blends seamlessly with underlined headlines and dotted icons. Together, these elements create the unique character of Skinset Cosmetics.

The graphic language was directly inspired by the primary font, adopting letters from type was a great idea. This built the premium feel of the whole brand. Colors and typography creating
a Skinset Cosmetics visual identity.

SOLUTION

Skinset is a brand specializing in skincare products, offering safe and effective solutions for deep moisturization and skin repair. With a focus on high-quality formulations, I made a clean and clear identity for Skinset Cosmetics to stand out by providing targeted skincare solutions that nourish, restore, and protect, ensuring healthy and hydrated skin.