IDEA

The challenge was to create a visual identity and communication that best suited my personality. I thought long and hard about it and ultimately decided to base it on my greatest passion and the very thing that my life revolves around.

KEY VISUAL

The key image is based on illustrations and paper, as this is what the logo is made of. The key visual element references the Polelum Studio logo. Crafted from paper, it creates a rotating element that has been flattened into simple forms in various perspectives. These elements create the unique character of Polelum Studio.

The graphic language was directly inspired by the passion for skateboarding. Adopting this idea was a great choice. This built the premium feel of the whole brand. Colors and typography create Polelum Studio visual identity.

SOLUTION

The final solution, combining modernity with an old-school approach to graphic design, gives the entire brand a cool vibe.